Podcasting - 4 cheap

So you have something to say and you think the world needs to hear it? Here are the step for posting you podcast online.

1. Create your media. Podcasts are usually audio or video files. They have to be in a particular format (MP3, Mp4, etc…)
2. Find a place to put them. The world can’t download them from your personal computer. You need a place to store them where others can access and download them. Look at a Podcasting host like libsyn.com or switchpod.com
3. Create your Feed. Podcasts are a list of items for download. These lists (RSS feeds) are written in code. But no worries, you don’t have to become a code monkey in order to do this. The podcasting services (listed above) have an easy to use interface. You can upload your media, set name and descriptive information, and they will take care of the rest.
4. Promote your Podcast. Tell the world about it - because you already put in the effort. If you don’t share the love - no one will ever know.

Remember, creating a website without marketing is like tossing one copy of your business card in the Wal Mart parking lot. The likelihood that the right person will pick it up is slim. You need to tell the world about it. Email it to your friends, get it in the search engines - and if it is a podcast - get it posted in itunes.